When a Braintrust Media project garners awards, accolades or acclaim, we like to go back and see what went so right in our Case Studies.

PROJECT:
The Cygnion Corporation launches the CyberGenie PC Cordless Phone System at the Consumer Electronic Show.

OBJECTIVE:
Create an atmosphere of interest and excitement in an overcrowded venue. Stand-out from the homogenous presentations at CES. Bring a sense of fun and humor to the product.

SOLUTION:
Braintrust Media Services created a ten minute stage show that would run once an hour, every hour of CES. The show featured a costumed G enie who was disorganized and disgruntled – granting the audience wishes wrongly and late but with hilarity. Utilizing a 100-square foot video screen, the audience was then introduced to a beautiful, organized Genie who straightened out problems with the use of the CyberGenie PC Cordless Phone System. A full demo of the product was shown using the beautiful Genie as a presenter, complete with green screen shot of her flying on a carpet and lounging in her bottle.

RESULT:
The combination of improvisational humor, consumer-friendly information delivery and upbeat energy of the CyberGenie show led to capacity crowds at e very showing, an award for Best Presentation at CES and presales of the CyberGenie product that reached almost a million units.