Braintrust Developing Web Identities for Pacific Mariner, maker of luxury yachts, CactuLife, a leading nutrition company, and LandGrant Development, a leader in the construction of premier office, commercial, and retail projects

New clients represent the diversity of Information Design capabilities which are the hallmark of Braintrust projects.

Newport Coast, CA, January 15, 2005: Concurrently designing and developing the web presence for three clients of widely different target audiences and information delivery needs is exactly the way Braintrust wanted to start 2005.

"We have a progressive yacht maker, who needs to impress both an old guard industry and a very sophisticated clientele," says Dan Mickelsen, lead Partner of Braintrust, "a booming nutrition company needing to differentiate in a noisy market, and a respected developer with a massive track record that is still challenged on every project by bankers, politicians, business leaders and consumers. In each case, we have lots of information to process and present, and all of it has to connect with the right audience."

This is where the diverse experience in the Braintrust background pays off. With a strong foundation in business, communications, and design, the Braintrust team has successfully branded, positioned and promoted a variety of businesses and products. "We understand that fundamentally there is a message, an audience, and a business goal," coninues Mickelsen. "We embrace a client's message and design an environment for the information so it works. This is what we do."

Braintrust Media Services based in Newport Coast, Calif., develops multimedia and traditional identity and branding materials for companies and organizations of all sizes. Contact Braintrust for further information.